How Pragma Bio Enhanced Revenue Projections and Accelerated BD Strategies with DealForma
Orly Levitan
VP of Partnerships and Business Development
Pragma Bio
Key Results
- Pragma Bio saved at least 40 hours per quarter on research by using DealForma’s robust database for revenue projections.
- The tool enabled more targeted outreach, improving Pragma Bio’s ability to find suitable partners for collaborations, co-developments, and out-licensing deals.
- Enhanced communication and cohesion between business and scientific teams at Pragma Bio due to data-driven insights from DealForma.
About
Pragma Bio is a biotech startup located in South San Francisco, focused on translating microbiology into chemistry and insights to improve health and produce safe and efficacious small-molecule therapeutics.
Challenge
The need for precision and speed in decision-making, especially in business development and partnerships, is crucial. With the stakes so high, the company recognized that relying solely on internal knowledge and instinct wasn’t enough. They needed a tool that could provide detailed, organized data to compare deals, understand market dynamics, and project potential revenues with greater accuracy. The challenge was to find a solution that could offer the necessary insights to inform their business development strategies quickly and efficiently.
Solution
Pragma Bio turned to DealForma, which quickly became a cornerstone of their business development practices. DealForma’s robust database provided the unique granularity needed to perform revenue projections for various types of deals, such as research collaborations, co-development, and out-licensing deals. The ability to slice and dice data by specific time periods, therapeutic indications, and deal stages allowed Pragma Bio to make more informed decisions. This granularity helped Pragma Bio refine their revenue projections, saving them at least 40 hours per quarter of research time. The detailed deal records also gave the Pragma Bio team more knowledge on deal activity by potential deal partners ahead of meetings.
DealForma also enabled the team to differentiate between platform deals and early development deals, particularly before the IND stage. This granularity helped Pragma Bio refine their revenue projections and better target the right companies, departments, and individuals for potential partnerships. Additionally, DealForma’s webinars, articles, summaries, and Excel sheets provided clarity and accuracy, which were particularly valuable to Pragma Bio’s scientist-turned-business developer.
The collaboration with DealForma’s analyst team further enhanced Pragma Bio’s capabilities. The tailored outputs and in-line commentary provided by the analysts expanded the small BD team’s reach and effectiveness, allowing them to better curate searches and obtain quick, clear outputs in a timely manner.
Results
By integrating DealForma into their business development processes, Pragma Bio was able to streamline their decision-making, saving them tens of hours every quarter. The data-driven insights also facilitated better communication between the business and scientific teams, contributing to a more cohesive and effective organization.
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